Book Write, Shorten

Book in Russian Write, Shorten Maxim Ilyakhov, Lyudmila Sarycheva The main bestseller on copywriting and creating strong text Authors explain with clear examples and comics how to get rid of linguistic garbage, clichés, officialese, and verbal noise. The book teaches to write persuasively, concisely, and to the point: from work emails, commercial offers, and social media posts to articles, presentations, and advertising texts. The main principle of the book is respect for the reader and care for their time. Dozens of "before/after" examples with analysis of specific errors. Indispensable for copywriters, marketers, editors, managers, entrepreneurs, and everyone who maintains business correspondence. Helps to speak and write clearly, build trust, and achieve the desired result in communication. Softcover, excellent condition Price 5 euros Limassol Ikea